Equipment · luxury American tiles
Southern Sparrow
Also called Southern Sparrow Mahjong
Online (US). Official About fetched 2026-08-23 does not print a city. A September 2024 company-news post on the same site calls the founder a Willow Bend local and names Texas clubs.
Category: Equipment · luxury American tiles Also called: Southern Sparrow Mahjong Last checked: 2026-08-23
What it is
Southern Sparrow is a luxury American Mah Jongg shop for designer tiles, mats, racks, bags, and table accessories. The official About page is signed by founder Jessica Roe. A February 2024 company-news post on the same domain announces the official launch. It is not a Chinese or Riichi set shop.
Who it’s for
American (NMJL) hosts who want a coordinated designer table — tiles plus mat, racks, and small goods — at the prices on the shop that day.
Why it’s listed
A current American-tile brand that also sells the official 2026 NMJL card and matching table goods.
- About (https://southernsparrow.com/pages/about-us): founder Jessica Roe. Brand story starts with friends learning mahjong after Crazy Rich Asians (2018) and hiring an instructor. Signed “Jessica Roe, Founder.”
- Company-news post dated February 2024: “official launch”; “Founded in 2024”; tiles described as engraved, high-gloss painted acrylic with racks, mats, and storage. Media contact on that post: support@southernsparrow.com.
- Homepage banner on 2026-08-23: “JUST LANDED: THE RIVIERA JET SET! SHOP BEFORE IT FLIES AWAY.”
- Live catalog prices that day: Country Club Winning White tiles $479; Riviera Jet Set Portofino Blue tiles $479; Chinoiserie tiles $399 (Polished Pink, Luxe Lilac, Breezy Blue) and Blue Jadeite $459; large racks (set of 4) $89; game mats $59–$69; weekender carry-all bag $199; SoloMahj / Solomahj boards $80–$88; NMJL 2026 card $20; NMJL-tournament-style scorecard notepad $22; Card Line Marker™ items $25; sample tiles $5.
- Many of those SKUs also showed “Coming Soon!” on the same homepage, so inventory that day was mixed in-stock / incoming.
- A September 2024 company-news post on the same domain calls Jessica Roe a “Willow Bend local” and says products were available for play at select private clubs in Texas (Gleneagles Country Club named).
Prices above are what the official shop showed on the check date. They can change.
Official URL
Location
Online (US). Official About fetched today does not print a city. A September 2024 company-news post on the same site calls the founder a Willow Bend local and names Texas clubs.
Notes
- Luxury price tier. American / hostess tiles and accessories, not traditional Chinese or Riichi sets.
- SoloMahj boards on the shop are a solo-play accessory SKU. The brand’s tile lines and the NMJL 2026 card are American Mah Jongg, not solitaire-as-the-game.
- Several homepage SKUs showed “Coming Soon!” on the check date.
- Not affiliated with Mahjong Plaza.
FAQ
Q: Is Southern Sparrow American Mah Jongg or Riichi? A: American. The shop sells designer American tiles and the official NMJL 2026 card, not Chinese or Riichi sets.
Q: Who founded it? A: Jessica Roe. The About page is signed “Jessica Roe, Founder.” A February 2024 company-news post on the same site says the brand launched in 2024.
Q: What did tiles and the 2026 card cost on the check date? A: Country Club and Riviera tile sets $479; Chinoiserie $399–$459; NMJL 2026 card $20. Many listings also said “Coming Soon!” Prices can change.